Ericka Nicole
Founder & CEO
New York, NY
My Role
As the Founder and CEO of SILKENN, I lead the strategic vision, product development, and growth initiatives for our microbiome-focused skincare brand. My role involves driving innovation, building a strong team, and ensuring our products protect and restore skin from environmental damage while simplifying skincare for urban millennials and Gen Z. I oversee everything from brand positioning and partnerships to long-term planning, with a focus on creating a category-leading brand in the environmental defense skincare space.
What I love most about my role
I love the opportunity to create solutions that genuinely improve people’s skin health and confidence. As someone who struggled with skin issues triggered by environmental stressors, seeing how our products help others feel more comfortable in their skin is incredibly rewarding. I also enjoy the continuous learning that comes with entrepreneurship and the creative freedom to build a brand that blends science, simplicity, and innovation.
How I define success
Success is creating a brand that resonates with our community, delivers real results, and builds trust through transparency and education. It’s about balancing growth with impact—scaling SILKENN into a household name while staying true to our mission of protecting skin against pollution. Personally, success means building a life where I can be present with my family, contribute to the community, and inspire others to pursue their passions boldly.
The best piece of business advice I ever received was
“Bet on yourself.” Building SILKENN required stepping outside my comfort zone, leaving a stable career in forensics and private equity to launch a skincare brand. Trusting my instincts and believing in my vision, even when the path wasn’t clear, has made all the difference.
What would I tell my younger self
Don’t let fear of the unknown hold you back. Every pivot, setback, and challenge is preparing you for something greater. Embrace the journey, stay curious, and remember that your unique path will give you the resilience and insight to build something meaningful.
What 2B Bolder mean to me
To me, 2B Boulder represents the courage to go beyond comfort zones, challenge norms, and step confidently into spaces where representation and innovation are needed. It’s about owning your voice, being unapologetically ambitious, and creating a legacy that inspires others to do the same.
Years of Experience
5
I recommend you focus on developing these 3 skills to succeed in a role like mine
Strategic Brand Development
Team Leadership and Talent Building
Market Innovation and Positioning