Ruchi Pinniger
international speaker, SoGal Ventures VC investor, Founder and CEO
New York, New York
My Role
Ruchi Pinniger, international speaker, SoGal Ventures VC investor, Founder and CEO of Watch Her Prosper®, is dedicated to providing financial mentorship, support and services to women-led service-based businesses’ need to succeed. Ruchi takes a holistic approach to clients’ needs by providing financial guidance, bookkeeping, tax-time readiness and heightening her clients’ prosperity mindset. Ruchi brings nearly 20 years of experience in the Wall Street and corporate world to the Watch Her Prosper® team and was recently named a “Top Woman to Watch in Finance.” Watch Her Prosper® has helped hundreds of business owners to identify their spiritual connection to wealth and learned beliefs about money, while viewing their prosperity in a new way. Clients can then break free from shame and guilt surrounding wealth and see huge results in their profitability and economic growth. Ruchi connects the business to the person, understanding that individuals running small businesses have personal financial goals.
In her small business advice column, Ask Ruchi™, she answers questions from readers about money and business related topics such as financial leadership, tax-readiness, budgeting and mental health surrounding personal and business finances. Ruchi is an Executive Board member for Savvy Ladies, an organization that helps women improve their financial literacy and take control of their money. She also serves on the board for the Pajama Program, a nonprofit organization helping children improve their quality of sleep so they can thrive. Ruchi has been featured in Millie Magazine, Best Self Magazine, Seema Magazine, BBC.com and the Karen Hunter Show on SiriusXM. Ruchi is the proud recipient of the Entrepreneur Champions Award 2024, as she is passionate about helping all entrepreneurs to live their most prosperous lives. While living in NYC, Ruchi enjoys taking time away from the city at her family’s lakehouse. She values traveling with her loving husband and incredible teenage son. They are foodies and love to experience different world cultures together.
What I love most about my role
What I love most about my work is the freedom to create a life that reflects my values—and to
help others do the same. As an entrepreneur, I’m able to bring my vision to life, focusing on
what really matters to me while guiding women to define prosperity on their own terms. It’s not
just about managing finances; it’s about helping women rethink what “rich” and “successful”
mean in a way that feels right for them. Watching women step into their power and build lives
that feel truly aligned and fulfilling—that’s what makes this work so meaningful for me.
How I define success
To me, success is living a life that feels fulfilling in every area—well-being, spirituality,
relationships, and finances. It’s about feeling empowered in your relationship with money and
viewing prosperity as a holistic experience, not just a financial outcome. When you’re in
harmony with yourself, embracing abundance in all forms, that’s true success…building a life
that feels rich, purposeful, and fully aligned with who you are.
The best piece of business advice I ever received was
The best advice I received was from a coach who encouraged me to stay open to the messages
the universe is sending me. At the time, I had just left the corporate world and felt a bit lost,
unsure of my next steps. But her words resonated deeply. She reminded me that sometimes the
universe has plans more extensive than what we can see at the moment, and by staying open
and trusting, the path will reveal itself.
This advice shifted everything for me. It allowed me to tune into my intuition, to listen more
deeply to what felt aligned, and to notice the needs around me. Staying open to that guidance
helped me find my purpose: empowering women to redefine their relationship with money and
create a sense of prosperity that’s deeply personal, fulfilling, and aligned with who they are.
What would I tell my younger self
I’d tell my younger self that she is more than enough, exactly as she is. Every experience—even
the hard ones—will mold her into the woman she’s destined to become. She doesn’t need to
have everything figured out right away. Each step and plot twist will bring her closer to her true
purpose. I would tell her to trust yourself, embrace what makes you unique, and know that
you’re on a path to something truly beautiful.
And I’d add one more thing: wait on the Prada bag! As a young woman on Wall Street, I thought
buying that first designer bag would finally make me feel like I’d “made it.” But I quickly realized
that true prosperity doesn’t come from what you own—it’s an inside job!
What 2B Bolder mean to me
For me, boldness is about creating space for a new kind of conversation around women and
money—one that lets women define success on their terms and empowers them to see
prosperity as more than just numbers.
But boldness isn’t always loud or forceful; it can be soft, intentional, and rooted in humble
confidence. Sometimes, being bold means listening deeply, choosing patience, or leading with
compassion. True boldness is the courage to trust yourself, to follow your intuition, and to build
a life that feels fully aligned with your values. Boldness is about honoring your truth and
embracing both strength and vulnerability. That, to me, is the true essence of living boldly.
Years of Experience
25+
I recommend you focus on developing these 3 skills to succeed in a role like mine
1. Helping women with their financial literacy
2. providing financial guidance, bookkeeping, tax-time readiness and heightening her clients’ prosperity mindset
3. helps hundreds of business owners to identify their spiritual connection to wealth and learned beliefs about money, while viewing their prosperity in a new way.