Virginia Frischkorn
Founder & CEO
Basalt
My Role
I’m the founder and CEO of Partytrick, the operating system powering the experience economy. I lead our vision, strategy, and growth—ensuring we’re building a platform that makes hosting effortless, whether for consumers or brands. My role blends product innovation, partnerships, and marketing, all with the goal of making it easier for people to come together meaningfully.
What I love most about my role
I love creating something that brings people joy. At the core, Partytrick is about connection—helping people gather in ways that feel special without the stress. I also love the challenge of scaling an idea, constantly iterating, and collaborating with brilliant people to build something bigger than myself.
How I define success
Success is creating impact. For me, that means building a product people genuinely love and rely on, while also creating a culture where my team feels empowered and inspired. It’s also about balance—finding fulfillment in my work while still prioritizing my family and personal growth.
The best piece of business advice I ever received was
“Run your own race.” It’s easy to compare yourself to others, but staying focused on your unique path—what you’re building, why it matters, and the value you bring—is what truly drives long-term success.
What would I tell my younger self
Trust yourself more. You know more than you think you do, and you’re more resilient than you realize. And don’t be afraid to take up space—your ideas are worth sharing.
What 2B Bolder mean to me
It means showing up with confidence, taking risks, and pushing past fear. It’s about making bold moves even when you don’t have all the answers and trusting that you’ll figure it out along the way.
Years of Experience
15+ years in marketing, brand strategy, and experiential events.
I recommend you focus on developing these 3 skills to succeed in a role like mine
1. Creative Problem-Solving – Finding innovative solutions and making things happen, even with limited resources.
2. Building & Nurturing Relationships – Connecting with people in a meaningful way, whether it’s partnerships, team-building, or customer engagement.
3. Vision to Execution – Seeing the big picture and then rolling up my sleeves to bring it to life.